Saturday, March 04, 2006

idealism

i found this package in my apartments' unwanted mail pile a while ago. i picked it up and kept it because i thought it was well designed. i was alarmed when i opened it up and it turned out to be a camel cigarette promotional package (complete with poster and coupons) because the package appealed to me on a basic level even though i'm not a fan of smoking. i guess it's joe camel madeover, this time they don't even need the camel (the poster doesn't have a camel or even anyone smoking on it). visual literacy is not a new thing for me, but this instance reinforced how powerful images and design can be. in my design 203 class, i 'm learning the visual language of graphic design and how to manipulate images and text. the class has a very strong entertainment design bend. if i do pursue the design field, i hope to find design projects and opportunities i believe in or else i don't see the point.

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